News feeds for websites, also known as RSS for websites, are great tools that can help boost a site’s traffic. News feeds for websites help syndicate your content, which, according to Andrew Delamarter who’s the Director of Search Marketing at Huge, “is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail.”
This allows users to peruse multiple sites simultaneously to get to the content that matters most to them. It’s a free feature of many sites, and acts as great customer service. Since users can easily find the articles that interest them, they’re more likely to visit your site. If they have to wade through the newsfeed for just one story, chances are they’ll either miss the content, or lose interest. News feeds for websites eliminates this problem.
RSS feed news helps get word about your content out to readers quickly, and easily, which makes the promotion process that much easier. Posting a blog about an upcoming event that needs promotion can be distributed by the RSS feed to readers instantly.
You can also use free RSS news feeds to repurpose old content. The longer ago something has been published, the fewer hits it gets. However, you can repost that content, as long as its still relevant, a week or so later to continue getting hits and channeling web traffic to your site.
If you have any questions about news feeds for websites, feel free to leave a question in the comments!